Ever notice how birthday greeting cards for young people offer encouragement and congratulations, while greeting cards–and even party favors– for older adults, in an attempt to be humorous, play into seemingly light-hearted–yet far from innocuous– AGEIST stereotypes?
Here is a reason to boycott products that poke fun of baby boomers as being “over-the-hill”, riddled with physical decline,sagging body parts, lack of bladder control , etc.
These ageist messages not only reinforce how society should think and relate to those who are over 50, but there is also research indicating they can have a harmful emotional–and physical– effect on older adults themselves, who eventually will begin to believe and act upon these false and negative assumptions about how “dreadful” it is to grow older.
DON’T SPEND YOUR MONEY IN SUPPORT OF AGEISM. When purchasing birthday cards or buying party favors–or even wishing someone a happy birthday –make sure you are sending a message that reflects how valued that person is, and how fabulous it is that they are on this earth, and still making a positive difference in the world.